What are rules?

Automated rules help you optimize your ads’ performance. Hunch allows you to set conditions in which certain actions are triggered. For example, if your ad performs poorly, it may trigger a condition that ultimately pauses it or if it’s doing well, you can increase budgets towards it. You can also relaunch previously paused campaigns or duplicate ad sets that you think are performing well. These are just a few examples of rules that you can set up so that Hunch can ease the pressure while you focus on scaling killer ads.

That being said, you may need to give your new ads some time to adjust. Rules won’t be as effective for new ads because there is a time delay in the flow of data. After launching, each ad needs to learn how to reach the people you aim to convert into customers. Prematurely setting rules may disrupt the effectiveness of your ads.

Why set up rules? 

Hunch offers you the ability to create and test thousands of ad sets each day. By creating automated rules you are saving time while you test which ads in your campaign are performing the best. Knowing how to set them up in the most efficient way possible can be a bit tricky, but this article will show you how to set up some basic rules that will enable you to scale great results from your campaigns and reach your goals faster.

How to create Rules

To create a rule click on the “Add Rule” button on the “Automation and Optimization” page.

Select “Rule”then “New Rule”.


Once on the next page, set up which account you would like to receive data from. Select “Ad Account”.

Once you have selected your ad account, you can choose the level on which the rule will be applied. If you select “Campaigns”, “AdSets” or “Ads” you will then have further options to choose from.

Now you can set various conditions.

You have two options to select “All Match” and “Any Match”. “All Match” means that all of the conditions that you set here need to be satisfied in order for that rule to trigger a particular action.

“Any Match”  means that any of the conditions listed need to be satisfied to trigger an action.  

After setting conditions, you can apply actions.

Once you’ve created the rule, Hunch will monitor your campaigns to see if any defined conditions have been met.

Next you can select your preferred method of notification; via Slack or email.

Under “Check Frequency” you can choose how often you would like Hunch to sweep through data and check if any conditions have been triggered. 

Finally, give your rule a name that you can easily recall.

Watch this video.

Examples of rules you can make:

Pause / Unpause Ads on the weekends

Change CPC Bids for good keywords

Improve keyword position by increasing bid value

Unpause Special Ads for a specific promotional day

Increase bid 25% for good CTR keywords

Increase budget by 20% for good cost per purchase

Boost low CTA ad set budgets

Pause high CPA ad creative (Facebook Ads)

Pause ads for non performing ad sets

Pause ad set for bad ROI

Pause if ROAS is less than 3x with over $1000 spend

Unpause ad set with improved metrics

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