Go back to the “Automation and Optimization” page and select “Add New”. 

You will then come to this window. Select “Alert”.

If you choose to create an alert from a template, the default link checker alert will appear. 

Once on the next page, set up which account you would like to receive data from. Select “Ad Account”.

You can now choose the level on which the rule will be applied.

After defining the level on which the rule will be applied, you can select specific campaigns, ad sets or ads. If you selected the “Account” level then you will not be asked to specify further. 


By selecting:

All Delivering Campaigns- This includes campaigns that are currently running

All Campaigns- This includes all campaigns, regardless if they are paused or not.

Specific Campaigns- Allows you to select from a number of campaigns created within the account.

Name Pattern- Allows you to choose any Campaign that contains specific text in their name

Campaigns with Labels- Allows you to select all campaigns containing one of the following labels

Then click okay.

Next select the kind of condition you would like to apply by clicking on “value” to see these options: value, metric, time and link.

Metric- Can compare 2 values

Time- Set a time or date as a condition

Link- Checks if your links are live/broken

Then set up a rule. 

For example, you want to be alerted when your cost per click yesterday was greater than 0.5€.

You can add more conditions.

For example, if your campaign yesterday spent more than 10€ and there is a high cost per click (the condition you set previously), you can be alerted of this.

If you select “Match All” then all conditions listed here need to be satisfied in order for you to receive an alert. 

If you select “Any Match” then only one of the listed conditions needs to be satisfied in order for you to receive an alert.

Next you can select your preferred method of notification; via Slack or email.

Under “Select Frequency” you can choose how often you would like Hunch to sweep through date and check if any conditions have been triggered. 

Finally, give your alert a name that you can easily recall.


By selecting “metrics” you can compare 2 values.

See the example below. If your cost per click is greater (x1) than your cost per click the previous day, you will receive an alert.


By selecting “Time” you can set a time or date as a condition. 

See the example below. After 8pm (UTC+1 time zone) everyday you will receive an alert if your spend is greater than 100€.


By selecting ’Link” you can check whether the url you used when you created your campaign is live or broken.

Watch this video.

Examples of alerts you can set up:

Alert for account Spend over $5,000

Alert for budget Pacing at 50%

Alert for any high CPA campaigns

Alert for poor ad copy-creative

Alert for ads not converting

Alert Facebook relevance score

Alert for impressions increase by 20% (Yesterday vs Previous day)

Alert for Spend

Alert search avg search position is dropping

Alert search - check keywords CTR

Alert check video ad creative

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