"Groups" are an awesome way to create logical containers for your ad accounts.
Think of groups as Clients.
Each Client can have one or more groups depending in the use case.
To create a group choose Groups from the header drop down menu:
Click Create Group button:
Add the following for each group:
Ad Accounts for both Facebook and Adwords
Google Analytics Account for the website so you can both follow GA data related to your FB campaigns and rules.
But also, you can setup your UTM parameters.
You can also add default presets:
and Naming Patterns for all your Campaigns, Adsets, and Ads