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Analytics and Reporting

Set up your Google Analytics and reporting.

In this particular section, you opt for your Google Analytics account and input the UTM parameters for tracking clicks.

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Once you connect your Google Analytics to Hunch, you will be able to optimize your campaigns according to a variety of useful parameters. 

UTM parameters are key. You can set up default UTM parameters such as Source, Medium, and Campaign. The Campaign parameter features different and extremely useful macros, to help you fine-tune and automate your process. 

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Once you are done, your well-defined UTM parameters should look something like this: 

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E-Mail and Slack 

Reporting channels can be E-mail, where you enter the address you need your reports delivered to, as well as to your Slack channel. 

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Bear in mind that these settings are crucial for you to get the best possible insight into the performance of each one of your campaigns.