Automotive Inventory Ads

Introduction to the recently rolled out support for Automotive Inventory Ads

Introduction:

If you are an automotive advertiser who is exploring the possibility of using dynamic ads, we recommend taking a closer look at this article and learning about the potential that Automotive inventory ads unlock.

Overview:

Automotive inventory ads are a type of dynamic ad that is optimized for people who are in market for a vehicle. Similar to dynamic ads, automotive inventory ads use your vehicle catalog, Facebook pixel and user engagement on Facebook to show relevant ads to in-market vehicle purchasers.

Specifically, Automotive inventory ads allow manufacturers and dealers to upload their entire catalog of vehicles with relevant details such as make, model and year, and then show the right inventory and features to the right audiences. You can also use automotive inventory ads to drive your audiences to complete a specific action such as filling out a lead submission form, visiting a specific website or opening an on-Facebook vehicle page.

What do I need to do in order to start using Automotive Inventory Ads?

There are a couple of things that you need to prepare from a technical standpoint before you start using Automotive inventory ads. Specifically, you will need to create a vehicle catalog (which will be connected to your feed) and implement automotive specific pixel events via FB pixel, more details on that below.

Creating a Vehicle Catalog

Step 1 - Navigate to the Library section of the UI, click "Create".

Step 2 - Click on the Vertical drop down menu and select "Vehicles", fill out the rest of the data same way as with any regular DPA catalog (https://help.hunchads.com/how-to-create-a-dpa-catalog).

Additional resources:

FB Guide for Automotive Catalogs and Feeds - https://developers.facebook.com/docs/marketing-api/dynamic-ads-auto/auto-catalog/#csv-tsv-example

Automotive Pixel events

As mentioned previously, Automotive inventory ads utilize specific pixel events to dynamically retarget users with relevant products, the same four required events must be added to your website/app in order to maximize the potential of your pixel setup.

Event

App Event

Search

fb_mobile_search

ViewContent

fb_mobile_content_view

AddToWishlist

fb_mobile_add_to_wishlist

Lead

fb_mobile_lead

 

Additional resources:

FB Guide for Automotive Pixel Events - https://developers.facebook.com/docs/marketing-api/auto-ads/guides/events

How Hunch generates an Automotive Inventory Ad?

Using data contained in the Automotive feed Hunch is able to generate impactful and dynamic visuals that can be used to better target specific parts of the funnel and drive favorable campaign results. The feed itself contains various columns that hold data that can be dynamically used in your creative templates such as Price, Trim, Model, Make and Vehicle images (example below).

Dynamic Creative Example-01