We’re excited to introduce automation plans, the new and improved version of automated catalogs, designed to make your campaign workflows more efficient and intuitive.
What’s New?
Creative & Placement asset customization Upgrades
No more "Big save" - all your work is automatically saved in the catalogs.
To reduce confusion and improve usability, automation plans are now separated from catalogs and fully focused on workflow automation.
Multi-artboard templates are now the default for greater design flexibility.
Placement asset customization in campaigns has been redesigned to be more intuitive.
Placement overrides are coming soon for per-placement creative control.
Filter & Feed Improvements
Filters are now fully editable.
The All items view now truly includes all items.
Item thumbnails now appear in filters as long as the feed contains any image.
Key Things to Know
Automation plans do not support multi-item formats like collage or slideshows.
You can still build carousels using grouped filters in campaign setup.
We’re not migrating DPA-based automated catalogs at this time, but plan to explore future support for that use case.
Automation plans focus on feeds built for workflows, not for generic product catalogs.
We’ve removed mapper and extender tools, and all data should come ready in the automation plan sources.
A Note for Automated ads from DPA Users
If you’re using automation plans based on product catalogs, keep in mind:
Features like widgets, countdowns, and percentage indicators are only available in catalog ads.You may need separate campaigns for this workflow, and you’ll miss out on advanced creative tools.
We recommend using catalog ads for product-focused campaigns where possible, and we’re happy to help you make that transition smoothly.
Migration & Eligibility
All eligible automated catalogs will be upgraded to automation plans automatically.
Catalogs that are not eligible for migration will remain unchanged and continue working as-is.
Once upgraded, users will only have access to automation plans. Automated catalogs will no longer be available by default.
From now on, you’ll only be able to create automation plans directly.
If you still need to create an automated ads catalog (even with a reason why this isn’t ideal), please contact your CS Manager who can help facilitate this.
We’ve Got You Covered
Your CS contact will keep you posted on:
When your catalogs are being upgraded
What to expect
New features and improvements as they become available
Questions? Ideas? Reach out to your Customer Success Manager — we’re here to help!