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Google Analytics metrics

Explains GA metrics availability, how they are integrated, how they appear alongside Meta metrics, and how to enable them.

Igor Simovic avatar
Written by Igor Simovic
Updated over 3 weeks ago

Summary

Connect your Google Analytics data with Campaign Insights to see the complete journey from ad click to website conversion. This article explains how to view Google Analytics metrics alongside your Meta advertising data, understand what each metric means, and use these insights to optimize campaign performance.

How It Works

Campaign Insights integrates with Google Analytics to display website behavior metrics directly within your campaign dashboard. When users click your ads and visit your site, GA tracks behavior such as session count, bounce rate, time on site, and conversions. These appear alongside your Meta performance data for a fuller understanding of results.

The integration relies on UTM parameters to match Meta ads with GA sessions, allowing you to measure what happens after the click.

Before You Begin

  • Google Analytics must be correctly installed on your website

  • Campaign URLs should include UTM tracking parameters

  • Your GA account must be connected to Hunch

  • Allow up to 48 hours for the first sync

Step-by-Step Instructions

To view Google Analytics metrics:

  1. Go to your Campaign Insights

  2. Click the Columns selector in the top toolbar

  3. Scroll to the Google Analytics section

  4. Select the metrics you'd like to see, marked with Google Analytics icon

  5. Click Apply to update the table view

To connect Google Analytics:

  1. Open Settings in the main menu

  2. Click Integrations

  3. Find Google Analytics and click Connect

  4. Authorize the Hunch app to access your GA account

  5. Choose the GA property and view

  6. Save the integration

If metrics are missing:

  • Check that UTM parameters are correctly added

  • Confirm GA tracking is active on your landing pages

  • Ensure the selected date range includes GA data

  • Review that the right GA property is selected

  • Reconnect your GA account if authorization expired

  • Contact support

Use Cases or Common Problems

  • High click-through rate, low GA sessions: If Meta shows clicks but GA doesn't show sessions, investigate page load speed, tracking setup, or blocked scripts.

  • Conversion mismatch between Meta and GA: Meta and GA use different attribution models. Expect differences, especially for conversions.

  • Measuring post-click behavior: Use GA metrics like Pages/Session and Session Duration to evaluate landing page engagement.

FAQs

Q: Why don't Meta clicks match GA sessions?

A: Causes may include session expiration, repeated clicks counted as one session, or tracking issues. Differences are normal.

Q: Can I see historical GA data?

A: You can view historical GA data even if your GA account was connected to Hunch later. As long as UTM tracking was active and GA was collecting data, Campaign Insights can retrieve and display it retroactively.

Q: Is GA data real-time?

A: Hunch displays the latest available GA data, though slight delays may occur.

Q: Which GA goals are visible?

A: All active goals from the connected property are available. Ecommerce data appears automatically if enabled.

Can I use GA4 properties?

A: Campaign Insights supports both Universal Analytics and GA4 properties. The available metrics may vary slightly between versions. Ensure you select the correct property type during integration setup.

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