To ensure smooth rendering and strong ad performance, there are a few best practices you should follow when working with video files in Hunch Studio—whether you're uploading manually or using dynamic video layers from your feed.
These recommendations apply across all platforms supported by Hunch (Meta, Snapchat, Pinterest, etc.).
✅ Recommended Video Specifications
Requirement | Details |
Frame Rate | Must be exactly 24 FPS |
File Size | Should be under 20 MB |
Length | Ideally shorter than 10 seconds – longer videos tend to underperform in most ad formats |
Formats | Supported formats: MP4 and WEBM |
🎯 Why These Guidelines Matter
Performance & Load Time: Lighter, shorter videos ensure faster load times and better rendering stability across platforms.
Platform Limits: Some ad channels have strict rules around file size, duration, and format. Following these standards helps avoid sync or delivery issues.
Creative Best Practices: Short-form video (under 10 sec) consistently drives better engagement and completion rates in direct response ads.
💡 Pro Tips
If you’re creating your own video assets, export them in 24 FPS and H.264-encoded MP4 for the widest compatibility.
If your video is slightly over 20 MB, try reducing resolution or compressing the audio track.
For dynamic videos generated per product (e.g. through PLV or templating), make sure your template setup is optimized for short, loopable content.
🔍 Still Not Sure?
If you're unsure whether your video meets these specs:
You can upload, preview and inspect video files inside Asset Library before using them in a template.
Reach out to the Hunch Support team or your Customer Success Manager for review and optimization advice.