The deadline for complying with this regulation is 10 July 2023.
As you probably already know, according to EU regulatory requirements all campaigns that are targeting the EU or its associated territories will need to enter the Beneficiary and Payer fields on Meta.
This will apply to:
campaign creation
campaign editing
all active automated campaigns on Hunch that might end up targeting EU
Starting from 10 July 2023, this information will be required for all campaigns. If you do not enter the information, your ad will not be published. And in case of automated ads, you are in risk that some of them will fail.
❓What can you do about this right now?
👉 If you have active automated campaigns publishing to Meta
Go to your automated campaign, find these fields on the Master Ad set level (at the end of the Master Ad set page), and fill them out for each Master Ad set.
👉 If you have active standard Meta campaigns
No need to do anything until you need to edit them. But, the first time you try to edit a campaign, ad set or ad after the deadline of 10th July, it will fail if no Beneficiary is defined on Ad set level for all Ad sets.
👉 If you need help
Ask your Customer Success manager for help, or just ping us on the in-app chat. We can do the manual work or help you in the decision making process.
👉 If you don't want to be bothered with this each time you create a campaign
On your Hunch Account setup, in the Campaign Settings section, you will find the Beneficiary and Payer fields that can pre-populate each campaign made from this Account.
Mind you:
❗️These fields will be ever-present and not mandatory on Hunch. It is your responsibility to comply if you know that EU is being targeted, although the worst that could happen is the campaign publish will just fail.
❗️We recommend entering the Beneficiary and Payer fields on Account settings page, and use them automatically for all new campaigns, without worrying if you comply or not.