Step by step guide for creating Collection Ads
Our team has been working tirelessly on providing a seamless and intuitive feature for creating and utilizing Collection Ads. That said, this guide is designed to serve as a know how step by step resource which will hopefully help you create the best possible Collection Ads and enrich your campaigns.
Please note that in order to utilize the Collection Ad Format you need to select a campaign objective that utilizes a dynamic catalog. Once you’ve gone through your Campaign/Ad Set setup (same way as with any other catalog based campaign) and got to the Ads section you will need to select “Collection” (in the Ad Format subsection). As soon as you’ve selected that you will notice that a couple of new fields will appear underneath, these contain crucial information that will ultimately decide how your Collection ad will look like.
Every Collection Ad needs to contain an Instant Experience, that said our platform has the functionality to create Instant Experiences in just a few clicks utilizing the previously mentioned added fields. We will break down what each of the new fields in the Creative subsection does and how to utilize those to your advantage.
Once you click on the Photo or Video option, next thing you would need to do is upload the Cover Photo, select the Catalog and Product Set and input the Button text and Destination URL (example included below).
Now that you’ve built your Instant Experience you can select it in the previously mentioned creative subsection of the Ads builder and finish the setup. Last few things left to fill out would be the Headline and more importantly the Template, unlike Collection Ads on Facebook our platform allows you to select different creative templates in the same manner as with all dynamic campaigns (that utilize a Catalog and dynamic parameters).