Image Templates

Create dynamic images, static images, conditional layers, dynamic text, and static text

Dynamic Images

Images in dynamic ads can be static or dynamic. Static images are the same for all items in the catalog, while dynamic ones are populated dynamically for each item. 

As you can see the initial product image will be on stage when you start the studio.

You can scroll through product feed using arrows on the bottom of the screen and check out different products.


Pro tip

When using dynamic product ads you can create them in two formats, square for carousel ads and landscape for single ads. 

You can use your feed to provide different images for different sizes.

Static Images

Static images can come from various sources, such as user upload, web URL or asset library.

Download the background images, and place them in the studio using “Upload from computer”

Conditional Layers

Conditional Layers let you display certain items based on the conditions you set. When the condition is active, the conditional layer will be shown, and vice versa.

Make sure to set the condition as in the screenshots, and different backgrounds will be shown for different book genres.

Conditional layers aren’t limited to images, you can use them on text, dynamic text or dynamic images.

Dynamic Text

Add a Dynamic Text field and use “price” from the feed to populate it (or you can use any of the price variations, with or without currency or decimals)

Same as any other text, you can style this text, and it will retain its styling through all the versions. Set it to bold and select the correct color in the color picker (again the brand kit will help here).

Go ahead and pick up price backgrounds from the assets:

You can set conditions on those layers so each book genre gets their own style of price.

Dynamic product ads allow you to add some additional data to the custom labels (up to 5 of them) Hunch lets you easily add those values so you can for example set the ranking of your products in one of the columns.

Leveraging additional data can make a huge difference in your creative. In the example we’ve shared you can use values in custom label 1, to add ranks to the individual products

Add a badge underneath, style your font and you already have another layer of your data captured in the creative shown to the user.


Static Text 

The text tool allows you to create and style text elements in your ad. You can add a body text to create a text element and enter the value yourself. 

Combining static text with dynamic values will allow you to add currency or any other static data to your template.

Preview and save

If you want to check how your design will look on Facebook, hit “preview”, this will show you how your creative will look in the default placement of such an ad.

Additionally, the bottom bar will allow you to name your template, save it, download a single version of the template or browse the items available in the selected catalog.

Once you’ve completed your design, insert a name for it, and save it.


Please note that saving the template creates a draft, and in order for the template to be permanently saved and images rendered, hit big “save” at the top of template page:

Saving a catalog will trigger render across all the items, synch of the catalog, and update of the catalog on Facebook.