Summary
The Campaign Insights table organizes your advertising data into three hierarchical levels: Campaigns, Ad Sets, and Ads. Each level is accessed via its own tab and mirrors how Meta structures campaigns. This makes it easy to navigate from high-level performance down to individual ad details, while preserving context across the parent-child structure.
How It Works
Campaigns follow a three-tier hierarchy:
Campaigns contain ad sets
Ad sets contain ads
Each tab in the interface represents one of these levels:
Campaigns tab: Top-level view showing campaigns and aggregated metrics from their children
Ad Sets tab: Middle level showing all ad sets under visible campaigns
Ads tab: Bottom level showing individual ads within those ad sets
When you select an item at any level, the interface can filter the lower levels to show only related child items. Filters, column configurations, and available actions are always contextual to the currently active tab.
Before You Begin
Understand how Meta campaign structures work (Campaign > Ad Set > Ad)
Know that metrics roll upward through the hierarchy (ad to ad set to campaign)
Be aware that columns and actions differ between tabs
Step-by-Step Instructions
Navigating Between Tabs
Locate the Campaigns, Ad Sets, and Ads tabs above the table
Click any tab to switch levels
The table updates to reflect the selected level
Filters and search remain active across tab switches
Understanding Hierarchy Relationships
Campaigns Tab
Shows campaigns matching your current filters
Metrics reflect totals from all ad sets and ads beneath each campaign
Displays campaign-level settings like budget (for CBO campaigns)
Ad Sets Tab
Shows all ad sets under visible campaigns
Includes a “Campaign” column showing each ad set’s parent
Metrics reflect totals from all ads within the ad set
Ads Tab
Shows individual ads under visible ad sets
Includes “Campaign” and “Ad Set” columns for context
Metrics are specific to each ad
Displays creative-level info
Drilling Down Through Levels
Start on the Campaigns tab
Select a campaign using the checkbox
Switch to the Ad Sets tab — only ad sets from the selected campaign appear
Select an ad set and switch to the Ads tab — only ads from the selected ad set appear
Viewing Parent Context and Mixed Selections
On the Ad Sets or Ads tab, use the “Campaign” and “Ad Set” columns to understand hierarchy.
Selecting multiple campaigns will show all their ad sets or ads on lower tabs
To clear selections:
Uncheck items manually
Use the header checkbox to deselect all
Use Cases / Troubleshooting
Investigating poor performance: Start at Campaigns, select a weak performer, and drill into ad sets and ads
Comparing ad performance: Go directly to the Ads tab and search or filter within a specific ad set
Managing budget strategies: View CBO budgets on the Campaigns tab or ad set budgets on the Ad Sets tab
Missing ad sets or ads? Check if a parent item is selected or if filters are hiding expected results
Make quick edits directly from fields that support inline editing, such as budgets, names, or statuses
FAQs
Q: Do I need to configure columns separately for each tab?
A: No. There is one column setup that dynamically displays columns relevant to the current tab level, depending on the data available at that level.
Q: How do metrics aggregate?
A: Metrics roll up from ad to ad set to campaign.
Q: Can I see all ads across all campaigns?
A: Yes. Go to the Ads tab without selecting any campaigns or ad sets.
Q: Why do some columns only show on certain tabs?
A: Each level has unique properties — e.g., “Audience” is ad set-specific, “Creative Type” applies to ads.
Q: What happens to my selections when I switch tabs?
A: Selections are cleared, but child-level filtering based on prior selection remains active.