Summary
Customize which data columns appear in your campaign table to focus on the metrics and attributes that matter most to you. You can show or hide columns, reorder them, and use presets to create personalized views for each tab level: Campaigns, Ad Sets, and Ads, helping you stay focused and efficient.
How It Works
The Columns button lets you switch between presets and manage column configurations for the current table view. Your selected columns are saved as one configuration across all levels, but not all columns are available on every tab. Only columns relevant to the current hierarchy level will be shown. Column settings persist across sessions but are saved per user and browser. Changes you make won’t affect your teammates.
Column types include:
Setup
Performance
Engagement
Conversion
You can also use default presets to switch views based on your task (e.g., performance review or setup analysis).
Before You Begin
Decide which metrics are most important for your current task
Understand that some columns are only available at specific levels (e.g., Ad Set Budget won’t show on Campaigns tab)
Note that a few core columns like Status and Name are fixed and cannot be hidden
Step-by-Step Instructions
Opening the Column Selector
Click the Columns dropdown in the toolbar above the table
In the dropdown, you’ll see default, shared, and custom presets, along with a Manage Columns option
Click Manage Columns to open the configuration panel
The panel lets you:
View and switch between presets
Search for specific columns
Show or hide columns
Drag and reorder selected columns in the right panel
Save your configuration as a new preset
Optional: When creating a new preset, you can choose to make it available to all users on your Hunch account.
Note: Default and shared presets cannot be modified directly. If you make changes while viewing one of these, the system will prompt you to save them as a new custom preset.
Showing and Hiding Columns
In the column selector, browse the available categories: Setup, Performance, Engagement, and Conversion.
Check a box to show a column, uncheck to hide it
Changes apply instantly
Reordering Columns
From the Columns dropdown, click Manage Columns to open the configuration panel
In the selector, drag and drop columns into your preferred order
The table updates to reflect the new order
Note: The new order is only saved if you confirm changes; if you close the selector using the X, changes are applied temporarily but not saved
Using Quick Column Presets
Click the Columns dropdown — this opens a menu that includes all available presets and the Manage Columns option
Select a preset that matches your task
The table updates with the selected preset
Finding Specific Columns
Open the column selector
Use the search box at the top
Type a keyword (e.g., "Budget", "CTR")
The list filters to match your input
Check desired columns to show them
Use Cases / Troubleshooting
Performance review: Display key metrics like CTR, ROAS, and CPC while hiding IDs or status fields to reduce noise
Budget checks: Focus on Spend, Budget, and Remaining Budget to assess pacing
Debug delivery issues: Show Delivery Status, Last Edit, Quality Ranking, and Error fields
Overwhelmed by too many columns? Start with Basic View and add only what you need
Can't find a metric? Use the search bar in the column selector — some names may differ from expectations
FAQs
Q: Are my column settings shared with teammates?
A: User has their own saved column setup, stored per user account. Column settings are private unless you explicitly save a preset and choose to make it available to your entire Hunch account.
Q: Why are some columns missing on certain tabs?
A: Some Setup columns are specific to each tab level. For example, "Spend cap" is only available on the Campaigns tab.
Q: Is hiding a column the same as filtering?
A: No. Hiding a column removes it from view but doesn’t affect which rows are shown. Filtering limits the rows based on conditions.