Summary
The summary row provides instant totals and averages for all visible campaigns, ad sets, or ads in your table. It helps you understand overall performance at a glance. Located at the bottom of the table, it updates automatically based on current filters and visible columns.
How It Works
The summary row is a fixed footer that calculates totals and averages based on all visible rows. It respects filters, date ranges, and column visibility.
Summed metrics include Spend, Revenue, Impressions, Clicks, etc.
Averaged metrics use weighted averages — like CTR, ROAS, CPC, CPM.
Some columns do not show summaries — like status, names, results, or IDs.
It always stays visible when scrolling, and updates in real time.
Before You Begin
Ensure campaigns are visible in your current view
Summary only reflects visible rows and filtered data is excluded
Some columns do not support summarization
Viewing the Summary Row
Find it at the bottom of the table
Look for the row labeled "Campaigns: XX or ad sets/ads"
It remains fixed when scrolling vertically
Reading Summary Values
Summed metrics examples:
Spend, Revenue, Impressions, Clicks, Conversions
Averaged metrics examples:
CTR = Total Clicks / Total Impressions
CPC = Total Spend / Total Clicks
ROAS = Total Revenue / Total Spend
CPM = (Total Spend / Total Impressions) × 1000
Non-summarized columns examples: Names, IDs, Status, Result column, Platform
Using Summary Row for Analysis
Quick checks: Total spend, total conversions, overall ROAS
Filtered comparison: Compare results between Draft vs Published
Completeness: Use row count to confirm all expected data is included
Understanding Summary Calculations
Weighted averages ensure large campaigns influence the result correctly
Zeros are included in totals; missing/null values are excluded
Divide-by-zero results show as "—"
Use Cases / Troubleshooting
Reviewing spend across multiple ad accounts
Seeing performance impact after applying filters
Catching errors in filters by reviewing row count
Comparing performance over two date ranges
FAQs
Q: Why do some columns not show values?
A: Columns that don’t support aggregation, like status, name, ID, or results, won’t display summary values.
Q: Does it include hidden rows?
A: No. It only reflects rows currently visible after filters are applied.
Q: Why is ROAS different from an average?
A: It uses weighted logic, total revenue divided by total spend.
Q: How do I confirm everything is counted?
A: Check the label that says "Summary of X campaigns/ad sets/ads", it reflects the count of visible rows.
Q: Does it update automatically?
A: Yes. Any changes to filters, columns, or date ranges immediately update the summary row.