Note: To enable Snapchat features within Hunch, Snapchat authorization is required! To learn how to integrate Hunch with your Snapchat Ads Manager follow these Snapchat Authorization instructions from our Help Center.
To create a new Snapchat Standard campaign, while you're on the Manage page click on the yellow Create Campaign button with the Snapchat logo, at the top right corner of your screen.
Each campaign can be set up on 4 levels:
Campaign creation process starts with the general setup where you need to select the:
Campaign Objective and
A Catalog (if required by the objective).
For improved navigation and visibility into the creation process, complete campaign structure setup is shown on the left side of your screen, with check marks indicating if all required fields are filled out.
Once the general setup has been completed, you can proceed to the Campaign Level setup by clicking on Continue!
Within the Campaign level setup, you will need to select the Profile, Campaign Name, enter the Spend Cap (Optional) and Schedule the Start, and optionally the End Date, of your campaign.
Once your Campaign setup is ready, click on Continue to proceed to the Ad Set level setup.
Ad Set Configuration
Budget and Scheduling
Budget amount can be set as maximum Daily or Lifetime.
Schedule the Start Date and Time, and End Date and Time. For Daily option, End Date is optional and can be turned on/off as needed.
Bidding strategy enables you to set the Goal your Ad Set will optimize the spend towards (Swipe Up/Pixel Purchase/App Purchase), and the optimization Type (Auto-Bid/Max Bid/Target Cost).
Target specific Device models
Select Product set you wish to promote
Targeting allows you to select specific Demographic and Behavioural data like:
Custom or Predefined audiences
After completing the Ad Set level setup, you can proceed to Ad level configuration.
Ad level configuration enables individual ad setup.
Ad name can be populated using static or dynamic information and in case of multiple Ads, each Ad can be assigned to a different Ad Set, as necessary.
Finally, click on the format thumbnail to select the appropriate Ad Format, select your Template and CTA, and input the headline information your Ad will communicate.
Ad samples with different product variations can be previewed on the right side:
Additional Ads and Ad Sets can be added, duplicated or deleted, if necessary:
Your campaign details (Ad account, Objective, Catalog, etc.) can be found on the slider, at the very right side of your screen. Simply click on the arrow mark to open it.
With your campaign set up entirely, Continue to your Campaign Preview before Publishing!
Final step of your campaign setup is the Preview feature, allowing you to scope the entire campaign structure with any updates made, before Publishing.
Entities in the campaign structure like Ad Sets and Ads will be marked green, for entities being created (added), yellow for existing entities being edited or red for entities being deleted from your campaign structure.
Well done! Your Campaign is now ready to be Published!