Advice and answers from the Hunch Team

Search results for:odax

[ODAX] Sales Objective

Sales objective support for Meta ODAX campaigns

[ODAX] Leads Objective

In ODAX, the question is - do I want to create a campaign to sell or to gather leads?

[ODAX] Traffic Objective

[ODAX] Awareness Objective

Standard campaigns: differences between old and new (ODAX) objectives

I already have some ODAX campaigns that I published on Meta directly… The name you will often see is ODAX (Outcome-Driven Ad Experiences), which actually describes them quite

Guide: Transfer old standard campaigns to new objectives

You need to end your campaigns with old objectives as soon as possible, and create new ones with ODAX… unsupported cases here are the ones that are leading outside of Video Views and Conversions campaigns into ODAX… Keep in mind: the conversion events that are mapping into ODAX Engagement are not supported, as Hunch

Automated campaigns: How-to

You can read here in more details, but essentially ODAX is performing better, Meta is building on it,… All ODAX objectives except Engagement are available… Difference from the old campaigns: The old campaigns work with old objectives, not ODAX.

Guide: Transfer old automated campaigns to new ones

that the old ones were producing campaigns with old objectives, and the new ones will work with new (ODAX… You need to end your campaigns with old objectives as soon as possible, and create new ones with ODAX