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Advice and answers from the Hunch Team
Search results for:
odax
[
ODAX
] Sales Objective
Sales objective support for Meta
ODAX
campaigns
[
ODAX
] Traffic Objective
[
ODAX
] Awareness Objective
[
ODAX
] Leads Objective
In
ODAX
, the question is - do I want to create a campaign to sell or to gather leads?
Standard campaigns: differences between old and new (
ODAX
) objectives
I already have some
ODAX
campaigns that I published on Meta directly… The name you will often see is
ODAX
(Outcome-Driven Ad Experiences), which actually describes them quite
Guide: Transfer old standard campaigns to new objectives
You need to end your campaigns with old objectives as soon as possible, and create new ones with
ODAX
… unsupported cases here are the ones that are leading outside of Video Views and Conversions campaigns into
ODAX
… Keep in mind: the conversion events that are mapping into
ODAX
Engagement are not supported, as Hunch
Automated campaigns: How-to
You can read here in more details, but essentially
ODAX
is performing better, Meta is building on it,… All
ODAX
objectives except Engagement are available… Difference from the old campaigns: The old campaigns work with old objectives, not
ODAX
.
Guide: Transfer old automated campaigns to new ones
that the old ones were producing campaigns with old objectives, and the new ones will work with new (
ODAX
… You need to end your campaigns with old objectives as soon as possible, and create new ones with
ODAX