You can turn off Product Insights or CPV at any time in Admin settings. Because you've already paid for the current billing period, the add-on keeps working until that period ends. After that, you're no longer charged for it.
Turning off Product Insights
Until the end of the billing period, Product Insights works exactly as before, and your Smart Sets keep syncing.
After the period ends:
Your Insights product sets and Smart Sets stay live with the products they last had, but they no longer update or sync. Anything that uses them keeps working.
You can't create new Insights product sets or Smart Sets.
In short, what you've built stays in place as it was on the last day of the period, and the automatic refreshing stops.
When you turn off Product Insights, you'll see this message in Hunch:
Product Insights and Smart Set syncing will remain active until the end of your billing period ([date]). After that, your existing Insights product sets and Smart Sets stay active, but you won't be able to create new ones, update them, or re-sync.
Keep in mind: Smart Sets that no longer refresh can become out of date as your catalog changes. If your ads depend on them, it's worth reviewing them after Product Insights is turned off.
Turning off CPV
Until the end of the billing period, CPV works exactly as before.
After the period ends, all video rendering stops. No new videos are created for any product in your catalog. Your template collections and enriched feeds keep syncing, without video:
Videos are gradually removed from Meta. Your ads keep running with your image templates.
Enriched feeds no longer include video. On TikTok, ads using your enriched feed stop getting video assets.
Video templates that are assigned to a collection or feed are locked. You can't change or remove them until CPV is back on.
See Video ads with CPV.
When you turn off CPV, you'll see this message in Hunch:
Your CPV stays active until the end of your billing period ([date]). After that, all video rendering will stop.
Add-ons and plan changes
Add-ons are only available on Template Collections. If you cancel Template Collections or switch to Enriched Feeds, Product Insights and CPV stop at the end of the billing period along with it. See Cancelling your subscription and How downgrades work.
Moving to a smaller Template Collections bracket doesn't turn off your add-ons. They stay on, and your CPV bracket moves down to match your item count.
Common questions
Do I get a refund when I turn off an add-on? No partial refund is issued, because the add-on keeps working until the end of the period you've paid for.
Will turning off CPV pause my collections? No. Only the video stops. Everything else keeps syncing. See Why is syncing paused?.