When your plan no longer covers a template collection or enriched feed, Hunch stops syncing it to Meta and any other platforms it's connected to. Nothing is deleted, and your ads keep running, but the platforms stop receiving updates from Hunch. This article explains why syncing pauses, what that means for your ads, and how to get it running again.
What a paused sync means
While syncing is paused | |
Your collections and feeds | Stay in Hunch and on each platform. Nothing is deleted. |
Your ads | Keep running. They aren't paused, edited or removed by Hunch. |
Product data on each platform | Stops updating. Prices, availability and other product details in your ads can go out of date. |
Template changes | Don't reach the platforms. |
Paused collections and feeds | Can't be edited, but can be deleted. |
Templates | You can still create and edit them. |
Watch your ads while syncing is paused. Out-of-date prices and stock can mean ads showing the wrong price or promoting products you no longer have. If you can't resume syncing soon, consider pausing the affected ads in Meta.
Why syncing paused
Reason | When syncing pauses | How to resume |
You switched from Template Collections to Enriched Feeds | At the end of your billing period | Template collections need the Template Collections plan. Upgrade to resume them. |
You cancelled | At the end of your billing period | Choose a plan and start a new subscription. |
A payment failed | Once payment retries run out | Update your payment method. See Failed payments. |
You lowered the number of enriched feeds | At the end of your billing period | A catalog with more enriched feeds than your plan allows has all its feeds paused. Delete feeds, or add more enriched feeds in Admin settings. |
An automatic upgrade for more products failed | As soon as the upgrade payment fails | Contact our support team through the in-app chat or at [email protected], and we'll help you get syncing again. See How upgrades work. |
Your account went over the plan limits | As soon as it's detected, for the rest of the billing period | Syncing resumes automatically when your next billing period starts, as long as the renewal payment goes through. If you think this will happen again and you need more from Hunch Light, email us at [email protected] to discuss a plan for you. |
Both plans have the same limits:
Products: up to 50,000 products (SKUs).
Ad spend: up to $50,000 in Meta ad spend on ads created through Hunch or ads that use Hunch's enriched feeds. Spend on other platforms doesn't count.
Once you upgrade, resubscribe, or a new billing period starts, syncing resumes automatically on the next scheduled sync. The exception is a failed automatic upgrade, which needs our support team.
How you'll know
Each affected collection or feed shows a "Sync paused" status with the reason.
Team admins get an email when access is about to end and when syncing pauses.
If CPV ends
Turning off CPV doesn't pause syncing. Your collections and enriched feeds keep syncing without their videos:
Videos are gradually removed from Meta, and your ads keep running with your image templates.
Enriched feeds no longer include video, so TikTok ads using them stop getting video assets.
Video templates that are assigned to a collection or feed are locked until CPV is back on.
See Video ads with CPV.
If you claimed your catalog
If Hunch has taken over syncing a claimed catalog, a pause affects the whole catalog, not only your Hunch ads. Hunch removed the catalog's original sync schedule when it took over, so nothing else updates the catalog while Hunch is paused.
If you can't resume syncing soon, replace the catalog's data source in Meta:
Replace with | What your ads show |
Your original feed | All ads show your original product images. |
An enriched feed | All ads show the template connected to that enriched feed. |
If you deleted an enriched feed
Deleting an enriched feed doesn't pause syncing in Hunch, but it breaks syncing wherever the feed is used. Platforms can no longer fetch it, so their catalog syncs fail and product data stops updating. Nothing is deleted on any platform, and your ads keep running. To fix it, replace the catalog's data source on that platform with another feed. See Enriched feeds.
Connect Ads while syncing is paused
When your Template Collections plan has ended, Connect Ads becomes view-only. Your ads stay in Meta, but you can't create or edit ads in Hunch until you're back on Template Collections.
Common questions
Will my ads stop running? No. Hunch doesn't pause, edit or delete anything in Meta. Your ads keep delivering with the last data Hunch synced.
Will my ads go back into the learning phase? No. The ads themselves aren't changed.
Do I need to delete anything before downgrading or cancelling? No. You never have to delete collections, feeds or videos first. Syncing simply pauses when your access ends.
Can I still work on my templates? Yes. You can create and edit templates on any plan. You just can't add them to paused collections or feeds.
Will I lose my collections if I don't come back? No. They stay in Hunch and in Meta until you delete them.